In the article, "Keeping Promises," Holland says that brands developed with the turn of the century and industrialization. Mass production brought about competition in marketing goods and this is when the drive for brand recognition began.
The three links to the different products incite different responses to each but they all have one thing in common, the desire to identify with a brand and belong to the marketed culture. Hummer offers us power and adventure while the Agent Provocateur site is selling swimwear and lingerie that makes the buyer want to look as sexy as the models displaying the items. The third link, Microsoft is selling the newer desire to possess technological knowledge and be a "geek."
Holland encourages us to be smart consumers and to research the companies so that we know what our money is supporting when we buy products. Holland also talks about the power that consumers have and that we should exercise that power so that corrupt corporations do not get away with deceiving consumers. There is an appropriate phrase that refers to this, it is that on average a satisfied customer will share a their experience with one other person, but a dissatisfied customer will share that experience with ten other people.
No comments:
Post a Comment