Wednesday, March 17, 2010

Anti-brand activism

The following link is for an anti-drinking ad. It's a chalk outline of a vodka bottle to represent a body outline from an accident. While Absolut commercials use popular culture to show "the absolute man" or "the absolute welcome," the anti-drinking adds uses parody to show "the absolute end." Absolut likes to sell an image of partying and being hip and this anti-brand ad shows the truth about what the results of drinking can be.


http://lifestyle.indiainfo.com/2009/05/02/images/drinking_01.jpg

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