Postmodernism Continued

While postmodernism is full of pastiche, parody and remakes, the movement has also brought about indie media and postmodern approaches to marketing. Artists have found inventive ways to market their work without relying on the large film and music production companies. Some successful artists have taken advantage of the benefits of technolgy to do their marketing online and offer downloads, which consumers can easily access.

Postmodernism is seen in architecture as well, with the combination of different design styles. Pastiche is seen in the architecture formis "free-floating and detached from the original historical or functional context." Elements of playing with functionality are seen in the way designers create mock hallways or Greek and Gothic designs. Sturken and Cartwright give the example of the Beaubourg building in Paris, in which the fuctional elements of the building, such as stairways and plumbing fixtures are placed on the outside of the building.